Home > Film/Movies, Marketing > Real “Viral” Marketing (Contagion)

Real “Viral” Marketing (Contagion)

September 9th, 2011

The marketing people at Warner Bros. Pictures Canada came up with a very approporate campaign for the film Contagion which opens in theaters today in the U.S. (9/9/2011). Enjoy!

From the WBToronto YouTube page: “In support of Academy Award ® winner Steven Soderbergh’s latest film “Contagion” — in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion — an artistic interpretation of the spread of a virus as depicted in the film.”

The official Facebook page for the film has more viral marketing fun in the form of an app that shows users their potential of being “Patient X” (likelyhood to be carrying a deadly virus). At the end it pulls the users Facebook data to form a grid of images and video from the film (see below).

Contagion Facebook User Generated Image

Categories: Film/Movies, Marketing Tags:
  1. September 12th, 2011 at 17:44 | #1

    From the WBToronto YouTube page: “In support of Academy Award ® winner Steven Soderbergh’s latest film “Contagion” — in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion — an artistic interpretation of the spread of a virus as depicted in the film.”
    +1

  2. September 16th, 2011 at 03:52 | #2

    Thanx for your work, sustain the great operate Wonderful function, I’m likely to commence a modest Web site Engine program function utilizing your internet site I really hope you get pleasure from running a blog with all the common BlogEngine.internet.Thethoughts you express are genuinely amazing. Desire you are going to proper some much more posts.

  3. September 24th, 2011 at 16:25 | #3

    I really like it when individuals arrive jointly and share opinions, excellent web site, hold it up.

  4. September 24th, 2011 at 19:46 | #4

    Much appreciated for the information and share!

  5. November 17th, 2011 at 10:31 | #5

    I like the template of your site! It looks really interesting.

  6. November 24th, 2011 at 12:34 | #6

    I really respect what you’re providing here. Keep working that way. Take care!

Comments are closed.