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Archive for the ‘Social Networking’ Category

The First Google+ Infographic

September 25th, 2011 3 comments

Thanks to the good people over at IdentyMe we have our fist infographic on Google+ filled with great facts and statistics that, if you are like me, helps expalin why every time I log into Google+ I expect to see a tumble weed go bouncing by. With all the changes being made with Facebook lately and Google+ going beta maybe we’ll finally start seeing this social network go more mainstream.

Google+ Infographic

 

Categories: Social Networking Tags:

Connecting with Consumers Socially, When is the Best Time?

June 28th, 2011 5 comments

Here is an interesting infographic from KissMetrics on some of the science behind the timing of Social Media posts. If you’ve ever done anything in social media, even your personal Facebook account, you know that the timing of when you post your info can have a big impact on the number of responses you receive.

While if information contained in this infographic is interesting and may get you to think about the timing of your posts differently (this is especially true for those involved on the business side), the best takeaway that can be gleamed here is to know who you are trying to reach and test, test, test. Remember, no one should know your customers better than you.

Science of Social Timing Infographic

The Xbox 360 Meets Social Networking

June 18th, 2009 2 comments

xbox_and_social_networking
At this years E3 Expo Microsoft announced that the social networks Facebook, Twitter, and Last.fm will become part of the Xbox Live experience. Mark Kroese, General Manager, Entertainment and Devices, for Microsoft Advertising said in a recent interview that the Xbox is three things; it’s a gaming console, a entertainment service, and a social network. Mr. Kroese went on to say that the combination of the Xbox Live community with these social networks makes the Xbox the worlds largest social community.

Well it didn’t take long for the media to jump on the bandwagon. Advertising Age recently ran a article “How Xbox’s Social Strategy Could Change Gaming Forever.” and while I must admit that I was somewhat excited to see these services added to Xbox Live, I see this as nothing more than a first step in what will likely be a long process if it is to truely change the way we interact while playing games.

At the moment all we are really getting is a version of these popular social networks on the Xbox platform. For these services to take off and add value to the gaming experience one of the biggest obstacle that must be overcome stems from the reason users turn on their gaming consoles in the first place, to play games. A similar situation happened with when advertisements were first launched on Facebook. Not that long ago the ad industry couldn’t stop talking about the size of Facebooks network and the opportunities it would open up for advertisers; however, in the end people did not pay much attention to the ads because they were too busy socializing with their friends.

In the end, for social networking to really change gaming, the gaming and social networking industries will need to rethink how people interact while playing games and integrate social networking services around the idea of gaming, not merely adding existing social networking services to another platform. Only when this occurs can we truly say that social networking has changed gaming forever.

Categories: Gaming, Social Networking Tags: