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Archive for the ‘Marketing’ Category

SEO Snapshot

November 7th, 2011 22 comments

Most people have a general idea of what SEO is, but most people don’t really understand everything that goes into it. SEO, short for Search Engine Optimization, is the process of improving the visibility of a website or a web page in search engines via the “natural” or “un-paid” (organic) search results. On the surface this sounds fairly straightforward, so what is really involved here. The people at response mine interactive have put together one of the best snapshots of SEO I’ve seen in a long time. Take a look and it will give you a much better appreciation on what’s involved.

SEO Snapshot Image

QR Codes – Bringing the Online Experience Into the Store

October 3rd, 2011 1 comment

qrcode

I recently gave a presentation to a Retail Marketing class at California State University, Northridge about how online marketing influences the external environment for retailers whether or not they have an online presence. Part of this presentation had to do with trends and one of the more interesting trends I’ve been watching lately is how stores are marrying the best of the retail shopping experience with the benefits of online shopping, much like online did with store experience years ago.

Whether “brick & mortar” stores what to admit it or not their customers are utilizing online services while shopping even if they don’t have an online presence.  Recent research shows:

  • 8/10 consumers research purchases online
  • 42% research online and then buy online
  • 51% research online and then buy in-store
  • 70% of Smartphone users research while shopping in-store

With so many in-store shoppers going to their phones to get more info, why not provide them with the info they are going to get anyways while keeping your brand on the top of their mind. That’s where QR codes, those funky little bar codes that look like dots and boxes come in. With just a quick image capture from any smart phone with a camera users can be directed to a slew of online information found directly on the retailers web site or other online sources providing information such as:

  • In-Store Price Comparisons
  • Customer Reviews
  • Suggested Pairings
  • and more

Consumers get the information they are seeking to make an informed purchase and the retailer has a better chance of a sale being made on the spot.

You’ve probably noticed these little codes in magazines for awhile now but recently they have been popping up in more and more stores as retailers test the proverbial waters.

While QR codes are gaining in popularity, as this infographic from Lab42 shows, educating consumers on the benefits of QR Codes will be essential in their mainstream adoption.

qr-codes-scanapalooza infographic

Categories: Internet, Marketing, Trends, Web Tools Tags:

Real “Viral” Marketing (Contagion)

September 9th, 2011 6 comments

The marketing people at Warner Bros. Pictures Canada came up with a very approporate campaign for the film Contagion which opens in theaters today in the U.S. (9/9/2011). Enjoy!

From the WBToronto YouTube page: “In support of Academy Award ® winner Steven Soderbergh’s latest film “Contagion” — in theatres September 9th, Warner Bros. Pictures Canada teamed up with microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion — an artistic interpretation of the spread of a virus as depicted in the film.”

The official Facebook page for the film has more viral marketing fun in the form of an app that shows users their potential of being “Patient X” (likelyhood to be carrying a deadly virus). At the end it pulls the users Facebook data to form a grid of images and video from the film (see below).

Contagion Facebook User Generated Image

Categories: Film/Movies, Marketing Tags: